The times are a changing! Are you keeping up?
Are you and your business surviving today? Are you still finding small business success?
At C and M, we are still hard at work helping our clients, mutual small business owners, keep their operations organized with bookkeeping and payroll management. Without proper financial accounting and upkeep, owners can get behind on managerial duties. On top of these necessities, all of us have been under the added stress of high inflationary pressures hitting consumers coupled with increased social turmoil.
We hope that your anxiety levels in these uncertain times are manageable. If the divisive daily dose of news is worrisome, hang in there! I believe it is our duty to keep fighting for our independent business ventures. It is critical that we continue to provide the services and products to our customers while offering them better value and unique solutions. All the while keeping your profit margin positive. That last item demands planning and implementation.
This doesn’t necessarily mean undercutting on price but instead, we should be listening very closely to our market audience and deliver what they need or want. It is not about what we want to sell to our prospects but about how we can help them solve a problem or meet a new goal.
When you look at it this way and think about providing a personalized experience, whether through your website, social media posts, or video content, you are making your prospect feel that you get them and are better equipped to meet their needs. You will also need to be ready to deliver on your promises after the sale.
Time to continue marketing
Learning what our market audience needs and personalizing it to address these is hard but not impossible. The tools at hand are subtle but readily available. Content that speaks to a single person is not too hard to accomplish.
To stand out in the crowded marketplace, you probably already have enough information about your ideal customer to create a persona, a model of these characteristics. Your marketing efforts should be geared towards providing the right solutions to your target market. The right solutions that are within your area of expertise coupled with proving to a prospect that you have what they need to accomplish their goal is the way forward.
Put yourself in your customer shoes. Why should they hire you? Why not spend their hard earned money on one of your competitors product or service offerings? These are important questions to ask yourself when planning and implementing a marketing program for your company.
Our intention is to motivate you to seek out how your company can better serve your customers through a tailored campaign to demonstrate that you are the best fit for their needs.
Manny and I are here to help you weed through many of the multitude of business realities. You as the owner need to build you team for best performance to prove your worth to you market. Show them that you have what it takes to bring an easy solution to what is keeping them up at night. Listening is the key to addressing this search for a solution.
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