20 Reasons Why Small Business Must Have a Google Business Profile

A No-Brainer Free Marketing Tool – Google Business Profile. Do you have your local Google Business Profile (GBP) set up? If not, you could be missing out on a powerful Free Digital Marketing opportunity

Written by C and M Companies Inc

Created on: July 23, 2025

A No-Brainer Free Local Marketing Tool – Google Business Profile

Do you have your local Google Business Profile (GBP) set up? If not, you could be missing out on a powerful Free Digital Marketing opportunity…GBPs are the info that you see about a business in Google search when you search for a business. Did I mention, this is a free service from Google. Don’t miss this opportunity to enhance your SEO – Search Engine Optimization – and get seen by more Local prospective clients.

Screenshot of a Google Business Profile page for C & M Bookkeeping

GMB – A little work goes a long way for local search results

Clients who are (maybe) ready to buy from someone offering what they are needing. Show the local world what problems your solve. Tell GBP what that is…what problems are people searching for solutions to? Tell it to the GMP!

In the competitive reality of the modern internet and having many companies vying for the same pool of prospects…make sure you take advantage of all the tools available. Especially this and other Free Marketing tools.

Be Seen & Discovered by Locals Needing Your Help

  1. Increases Local Discoverability when people search for your specialty services
  2. Enhances Your Company’s Proof-Elements – website, social, directory listings by reenforcing SEO
  3. Be Seen on Google Maps – show your location on Google Maps
  4. Increase potential clients through Voice-Search Assistant – Google Assistant

Involve Clients in Helping Your Business Growth

  1. Build Public Trust & credibility with customer reviews on Google properties
  2. Enable Client Convenience with direct messaging through Google
  3. Help Prospects Decide by answering frequently asked questions in your Google Business Profile
  4. Engage Google Searchers with posted business news, updates, and pictures

See How Your Google Profile is Performing

  1. Monthly Performance Report – How many Calls…How many Views…How many Directions.
  2. Discover What Search Terms showed your GBP results in Google Search or Maps
  3. Keep Posting and see how much more your company shows up in searches

Feel Better as Your Own Marketing Manager

  1. It’s Free…Don’t miss out on this Free marketing tool.
  2. Let Your Prospect know…business hours, how you can help them, contact info
  3. Got Multiple Locations? No worries, manage them all from one place
  4. Need A Booking Tool?…it too is a free feature of your GBP

Build Trust In The Local Community with GMP

  1. Google Verified Business Integrity … free local public trust building tool
  2. Show Your Prospects what your company has accomplished … in pictures
  3. Happy Customers Spreading the word … For Free about how good you are

Being Mobile Phone Ready is All the Rage!

  1. GMP Takes Care of the behind-the-scene Mobile Readiness content
  2. Click-To-Call from your GMP results

Screenshot of CharleyBlue Designs GMP results

Google Business Profile for CharleyBlue Designs

That is a lot, to put it mildly, for one free tool to do. So get that profile created. If you need help getting all of the information together to setup a new Google Business Profile, give CharleyBlue a call to talk it through. I can be reached at 775-525-6212 Ext 2

Article Use Disclaimer

This blog post is for informational purposes only and does not constitute legal, financial, or professional advice. Use at your discretion and always check with appropriate experts. [Read full disclaimer here].

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