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20 Reasons Why Small Business Must Have a Google Business Profile

Author, Charley Blewett

Written by Charley Blewett

Created on: July 23, 2025

Updated: June 4, 2026

A No-Brainer Free Marketing Tool - Google Business Profile. Do you have your local Google Business Profile (GBP) set up? If not, you could be missing out on a powerful Free Digital Marketing opportunity

In This Article

    A No-Brainer Free Local Marketing Tool – Google Business Profile

    Do you have your local Google Business Profile (GBP) set up? If not, you could be missing out on a powerful Free Digital Marketing opportunity…GBPs are the info that you see about a business in Google search when you search for a business. Did I mention, this is a free service from Google. Don’t miss this opportunity to enhance your SEO – Search Engine Optimization – and get seen by more Local prospective clients.

    Screenshot of a Google Business Profile page for C & M Bookkeeping

    GMB – A little work goes a long way for local search results

    Clients who are (maybe) ready to buy from someone offering what they are needing. Show the local world what problems your solve. Tell GBP what that is…what problems are people searching for solutions to? Tell it to the GMP!

    In the competitive reality of the modern internet and having many companies vying for the same pool of prospects…make sure you take advantage of all the tools available. Especially this and other Free Marketing tools.

    Be Seen & Discovered by Locals Needing Your Help

    1. Increases Local Discoverability when people search for your specialty services
    2. Enhances Your Company’s Proof-Elements – website, social, directory listings by reenforcing SEO
    3. Be Seen on Google Maps – show your location on Google Maps
    4. Increase potential clients through Voice-Search Assistant – Google Assistant

    Involve Clients in Helping Your Business Growth

    1. Build Public Trust & credibility with customer reviews on Google properties
    2. Enable Client Convenience with direct messaging through Google
    3. Help Prospects Decide by answering frequently asked questions in your Google Business Profile
    4. Engage Google Searchers with posted business news, updates, and pictures

    See How Your Google Profile is Performing

    1. Monthly Performance Report – How many Calls…How many Views…How many Directions.
    2. Discover What Search Terms showed your GBP results in Google Search or Maps
    3. Keep Posting and see how much more your company shows up in searches

    Feel Better as Your Own Marketing Manager

    1. It’s Free…Don’t miss out on this Free marketing tool.
    2. Let Your Prospect know…business hours, how you can help them, contact info
    3. Got Multiple Locations? No worries, manage them all from one place
    4. Need A Booking Tool?…it too is a free feature of your GBP

    Build Trust In The Local Community with GMP

    1. Google Verified Business Integrity … free local public trust building tool
    2. Show Your Prospects what your company has accomplished … in pictures
    3. Happy Customers Spreading the word … For Free about how good you are

    Being Mobile Phone Ready is All the Rage!

    1. GMP Takes Care of the behind-the-scene Mobile Readiness content
    2. Click-To-Call from your GMP results
    Screenshot of CharleyBlue Designs GMP results

    Google Business Profile for CharleyBlue Designs — Marketing for small business owner

     

     

    That is a lot, to put it mildly, for one free tool to do. So get that profile created.

    Need help with your GBP?

    Give CharleyBlue a call to talk it through. I can be reached at 775-525-6212 Ext 2

    C and M Companies Inc — Helping Small Business Owners Succeed

    A Small Business Support Discussion

    Screenshot of CharleyBlue Designs Google Business Profile

    Article Use Disclaimer

    This blog post is for informational purposes only and does not constitute legal, financial, or professional advice. Use at your discretion and always check with appropriate experts. [Read full disclaimer here].

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